The Rules of the Road on Moderncat

Fri, Oct 9, 2009

Gifts & Miscellaneous

With the recent changes in the FTC rules governing bloggers, plus some other issues that have come up lately, I wanted to clarify a few things about how Moderncat is run.

Paid Sponsorships on Moderncat

As many of you know, I now run Moderncat as a full time business. That means that there is an income-generating aspect to the blog; however, my mission remains the same as it was on the day I started the blog: to gather the very best information about products and other resources that help make living with cats a more enjoyable, healthy, and fulfilling experience. The site includes paid advertisements from cat product manufacturers and retailers. I carefully hand-select these ads because it is very important that all information on the site, including the advertisements, is relevant to the interests of the readers. I don’t want to clutter up the site with irrelevant ads, plus I promise that I will never allow companies to advertise if I do not feel good about their products and services. That is why you will NEVER see an ad on Moderncat  for clay cat litter or cat food that uses by-products or fillers, or any other products that might be unsafe or unethical. That is my commitment to you.

I do occasionally review products myself. In most cases, the product manufacturer or a company representative will send me a free product to test. I usually state something in the post like “XYZ Company sent me their new cat bed to test…” and I will make sure to always do so on future reviews. I want you to know that I will ALWAYS post my honest opinion about the product, plus I try to give constructive criticism about how the manufacturer can improve the product whenever possible. When I rave about something, it is because I am truly excited about it.

A Word About Comments

When you leave a comment on Moderncat, you may notice that the comment does not appear right away. This is because I personally read and approve each comment myself. It is important to me to know what is being said on the site, and I always try to reply to direct questions when they come up. Comments are a way to create an open dialogue about the readers’ experiences with products and that is exactly what I want to create on Moderncat. I often encourage the manufacturers to jump into the conversation, especially if the feedback is negative or if readers have questions.

I do not delete negative comments about products. I will, however, not approve comments that are demeaning or hurtful, or negative comments that do not also provide constructive criticism of the product or topic. Moderncat is a place where everyone is welcome. I invite your continued input and look forward to building an active online community with all of you.

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6 Responses to “The Rules of the Road on Moderncat”

  1. 1
    Daniela Caride

    Congratulations, Kate! Moderncat looks great, and I am sure is a full-time job. http://www.TheDailyTail.com has become a full-time job, too. It’s amazing how much we have to do to keep up with the content, the community and the technical side. But I haven’t been happier in my life. It’s really rewarding to work on a pet-related project.

  2. 2
    Amy

    Thanks for the info – I really appreciate your letting everyone know that. I had assumed that the ads were paid – they were obviously not the same “adsense” type ads I have seen, and it was obviously not the kind that some free blog sites post to keep the sites free. I also appreciate that you are honest about companies asking you to try their products -I know most of the blogs I follow post that info too but there are some out there that don’t let you know up front, and for me at least it makes me question the reviews. I have been asked to post ads and try products on my blog, and for me personally I don’t do it – because it isn’t what my blog is about (if I buy something for the cats that they go nuts over I will usually talk about it). With this blog it is different (and, by the way, awesome) and for me at least, I did come in assuming that it was more of a money making blog (that doesn’t really sound right – I look at it like the cool cats stuff version of Engadget, a site I also frequent – like it has great items and honest info but is not just a personal blog – I don’t want to make it seem like I think it is some big money grab because that isn’t what I think at all). I believe the reviews are honest on this site – I just never have gotten the impression you would rave about something just to get in good with a manufacturer – and that is a high compliment now a days. I love that the site gives me info on products that I know I would be interested in – it is the first place I have found this info in one place (again, like with Engadget). I know that if I see something and want to find out more info I can come here and see if there is anything written about it, to get a good idea about the item before I buy it, or if I am looking for something but not sure exactly what I can come here to get ideas and learn where to purchase it. But I wanted to thank you for this post because it great to see someone being honest about stuff with so many blogs not doing that now-a-days. I think it is a great site (I would totally recommend it to anyone who was looking for this stuff) and hope it is around for a long time!

  3. 3
    jmuhj

    Thanks for letting us know, for being ethical, and for PUTTING CATS FIRST. That’s what your readers love about Moderncat (oh, and the cats don’t hurt, either!;) )

  4. 4
    Cheryl

    I know that Puutty Power is honored and privileged to be a part of Modern Cat. Thank you so much for all of your help & guidance Kate. :)

  5. 5
    Alexis

    I think it’s good that the companies ask you to try their products! That way, you can tell us if they’re any good, and maybe even pass them off to us for free!

    BTW, I am a little *selfishly* sad that your site is so popular. It makes the chances of winning the giveaways that much smaller! :)

  6. 6
    Loora

    It’s funny, I never thought about that…

    I guess your tone says it all for me !


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