With the recent changes in the FTC rules governing bloggers, plus some other issues that have come up lately, I wanted to clarify a few things about how Moderncat is run.
Paid Sponsorships on Moderncat
As many of you know, I now run Moderncat as a full time business. That means that there is an income-generating aspect to the blog; however, my mission remains the same as it was on the day I started the blog: to gather the very best information about products and other resources that help make living with cats a more enjoyable, healthy, and fulfilling experience. The site includes paid advertisements from cat product manufacturers and retailers. I carefully hand-select these ads because it is very important that all information on the site, including the advertisements, is relevant to the interests of the readers. I donÃ¢â‚¬â„¢t want to clutter up the site with irrelevant ads, plus I promise that I will never allow companies to advertise if I do not feel good about their products and services. That is why you will NEVER see an ad on ModerncatÃ‚Â for clay cat litter or cat food that uses by-products or fillers, or any other products that might be unsafe or unethical. That is my commitment to you.
I do occasionally review products myself. In most cases, the product manufacturer or a company representative will send me a free product to test. I usually state something in the post like Ã¢â‚¬Å“XYZ Company sent me their new cat bed to test…Ã¢â‚¬Â and I will make sure to always do so on future reviews. I want you to know that I will ALWAYS post my honest opinion about the product, plus I try to give constructive criticism about how the manufacturer can improve the product whenever possible. When I rave about something, it is because I am truly excited about it.
A Word About Comments
When you leave a comment on Moderncat, you may notice that the comment does not appear right away. This is because I personally read and approve each comment myself. It is important to me to know what is being said on the site, and I always try to reply to direct questions when they come up. Comments are a way to create an open dialogue about the readersÃ¢â‚¬â„¢ experiences with products and that is exactly what I want to create on Moderncat. I often encourage the manufacturers to jump into the conversation, especially if the feedback is negative or if readers have questions.
I do not delete negative comments about products. I will, however, not approve comments that are demeaning or hurtful, or negative comments that do not also provide constructive criticism of the product or topic. Moderncat is a place where everyone is welcome. I invite your continued input and look forward to building an active online community with all of you.