Introducing Purr & Simple All Natural Cat Litter ENTER TO WIN!

Mon, Mar 7, 2011

Giveaways, Litter & Hygiene

I’m always excited to try a new non-clay cat litter, so I was intrigued when I found Purr & Simple. So far, I’ve tried litters made from corn, wood, wheat, soy, and paper, but Purr & Simple is completely different. It is made by Eco-Shell Inc, a company that specializes in creating Earth-friendly products using agricultural by-products. Purr & Simple is the first cat litter to use by-products from the tree nut industry, and they have discovered something awesome. Apparently, tree nut shells, including the inner membrane surrounding the nut, have incredible natural odor absorbing properties. I can tell you, I’ve tested this new litter and I am very impressed! Mother Nature may have solved our litter box odor problems!

I first encountered Purr & Simple last year at the Global Pet Expo. I met Gail and David from Eco-Shell in the Purr & Simple booth where they were using a sophisticated demonstration system to show just how good Purr & Simple is at eliminating odor. They had a special machine that pulls the air into a glass tube filled with crystals that change color according to the amount of odor (ammonia, I believe) in the air. They ran the test on each litter for me and the Purr & Simple results were so dramatically lower than ANY of the other litters, it certainly caught my attention. (Not to mention that Gail and David are also really nice!)

So they sent me some of the litter to test for myself and, I have to say, it exceeded my expectations. Purr & Simple comes in both pellets and a new clumping formula. I tested both and they both absorb odor equally well. The pellet formula, like most pellet litters, has very little dust and is easy to clean. The clumping formula clumps really well, forming nice solid clumps that are easy to scoop, plus the cats love the texture. Purr & Simple is a dark brown color, which hides the solids (and can also make it a little challenging to find the solids when scooping). The clumping formula looks like coffee grounds, with larger granules that don’t track as far as some of the lighter wood litters I’ve tried. The clumping litter does put off some dust, which is also a dark brown color and requires regular cleaning. Maybe you can think of this as a benefit, because it makes it pretty obvious when it’s time to clean the dust!

Purr & Simple is currently available at pet stores across the US and Canada. Check their store locator to find a store near you. If you can’t find a store near you, please contact Purr & Simple for more information.

Allergy Alert

You may be asking the question, “What about people with tree nut allergies?” The Purr & Simple website addresses this question and says that testing shows very low nut protein levels in the litter, however, they recommend that people with severe tree nut allergies do not use this product.


Five lucky winners are going to get to test Purr & Simple for themselves! Each winner will receive a 10 lb bag in their choice of either pellets or clumping litter. Please leave a comment on this post to enter. The winners will be chosen in a random drawing on March 14, 2011. One entry per person. This giveaway includes free shipping to addresses in the US and Canada. Canadian winners will need to pay applicable taxes and duties.

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1,187 Responses to “Introducing Purr & Simple All Natural Cat Litter ENTER TO WIN!”

  1. 451

    I would love to try this litter. Due to my asthma I cannot use traditional clay litters so I currently use pine. I’ve been hoping for a better alternative for a while. Thanks.

  2. 452

    Would like to try!

  3. 453

    I’m intrigued. I have to wonder how my cat would like it. It sounds wonderful but the proof is in whether or not the cat uses it. I’d certainly like to test it!

  4. 454

    Anything that avoids clay litter would be a wonderful find says Ralph the Cat.

  5. 455

    We keep trying all the new litters for a “pee-er” we have. Would love to win this one to try it!!!

  6. 456
    Laura W.

    I would love to try this out. We’ve tried many litters that say they reduce odor but have yet to try one that holds up to my two kitties.

  7. 457

    While I do love World’s Best litter, I am always on the lookout for an alternative!

  8. 458

    Very curious!! Would love to check this out:)

  9. 459

    I’d love to try this. I do hope they will keep the price down as two big boys need big amounts of litter!

  10. 460

    I’d love to give it a try!

  11. 461

    Sounds great, better than clay.

  12. 462

    My girls have not taken to any of the alternative litters yet, this clumping version does look promising. We would be delighted to give it a test run.

  13. 463

    Awesome! Would love to try it! :D

  14. 464
    Woodgie's Gramma

    We’d like to try it. woodgie seems to like clay best. unfortuanately. She digs and digs and scuffles around with corn and wheat litters. We’d like to try this..

  15. 465

    this sounds really incredible… i’m always looking for something better at absorbing odors, and i’d love to give this a try!

  16. 466

    Ooooh. I would love to try this kind. I actually use 3 different litters due to preferences of my cats and me. You missed a reason why some people still use clay litter – their cat won’t use anything else. She has always been a finicky kitty and I’ve tried a lot of ways to try and transition her to another litter but she won’t have any of it. If she doesn’t like her litter, she goes directly in front of the box or any piece of clothing that happens to be on the floor. Maybe the texture and odor qualities of this kind will be acceptable to my picky kitty.

  17. 467

    I’d like to give it a try with my 2 cats; haven’t found an eco-friendly litter yet that we all like.

  18. 468

    Would love to stop using clay litter and try something else with my 3 cats.

  19. 469

    I’ve tried non-clay in the past with no luck. Maybe this is the one.

  20. 470

    Wow…this stuff looks awesome! I am always trying to find the purr-fect litter for my catling.

  21. 471

    Something new? YES! I’d love to try it, especially the clumping variety!

  22. 472
    Judith Agogliati

    My cats and I would love to try this new litter!

  23. 473

    The more non clay options the better. Would love to give a try.

  24. 474

    I definitely intend to try the pellets as soon as I can find them!

  25. 475

    My two cats would love to try this out!

  26. 476

    any idea what this stuff costs?

  27. 477

    Hi – I would love to try this litter out. I’m tired of clay litters but haven’t found a good non-clay litter yet.

  28. 478
    Stacy Cole

    holy pooper scooper! Count me in!!!

  29. 479

    I’d love to try something that is made with byproducts of something else. A good way to eliminate two types of waste!

  30. 480

    With 8 rescue cats I’d love to try this! I’ll have to look and see if I can get it here.

  31. 481
    Judith darne;;

    Running a cat/kitten rescue/shelter, we always look for better litter. Could this be it????

  32. 482

    I’d love to try the pellets.

  33. 483

    Really want to try this! Thanks!

  34. 484

    I already use pine litter. This sounds great.

  35. 485

    Would love to try it. I can’t stand the scent of most clumping litters, may be a purrfect alternative.


  36. 486

    Ooh I’d love to win! with two cats and one of them male, stinky litter is the bane of my existence.

  37. 487

    I’m always excited to see new non-clay litters, and I’d love to try the clumping formula!

  38. 488

    My cats have tried some non-clay litters with varying degrees of success. This looks like it could be the one!

  39. 489

    Sounds great! Would love to try this!!

  40. 490
    Mari Peloquin

    I was totally unaware of the issues with clay litter. I will not be buying any more. This is great timing to try Purr & Simple, don’t you think? :-)

  41. 491

    While I know about the “bad” issues normal clumping clay litter has (and I am a “Greenie”), sadly my two cats have grain allergies (and some breathing issues) and the alternatives so far have been off the table. Purr & Simple looks like it could be a wonderful and interesting possibility for my household. Love the packaging too!

  42. 492

    Mom, we hope you win this natural litter so our potties will be safe and healthy! signed: luv, =^.^=

  43. 493

    Really happy to hear about this new development in natural litters.

  44. 494

    What a great alternative! I’ve been using a corn-based litter for quite a while – extra odor absorption would be super.

  45. 495

    With 6 cats I am always looking for something that everyone likes and is non-clay! Thanks for the heads up!

  46. 496
    Rhonda Magnotti

    This sounds promising, can’t wait to try it on my 9 cats!

  47. 497

    I am going to switch to a natural product and this would be great to try for my Duchess.

  48. 498

    Sounds great! I’d love to give it a try.

  49. 499

    I had no idea clay cat litter could be so toxic. I definitely want to switch for my kitty’s health and for mine – I’m in a tiny apartment and have to keep the litterbox right next to my sink, so I’ve probably been breathing the toxins too.

  50. 500

    Very interesting! I wonder how the dust from the clumping variety compares to World’s Best.

    I would love to have a chance to check this out myself!

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