I’m always excited to try a new non-clay cat litter, so I was intrigued when I found Purr & Simple. So far, I’ve tried litters made from corn, wood, wheat, soy, and paper, but Purr & Simple is completely different. It is made by Eco-Shell Inc, a company that specializes in creating Earth-friendly products using agricultural by-products. Purr & Simple is the first cat litter to use by-products from the tree nut industry, and they have discovered something awesome. Apparently, tree nut shells, including the inner membrane surrounding the nut, have incredible natural odor absorbing properties. I can tell you, I’ve tested this new litter and I am very impressed! Mother Nature may have solved our litter box odor problems!
I first encountered Purr & Simple last year at the Global Pet Expo. I met Gail and David from Eco-Shell in the Purr & Simple booth where they were using a sophisticated demonstration system to show just how good Purr & Simple is at eliminating odor. They had a special machine that pulls the air into a glass tube filled with crystals that change color according to the amount of odor (ammonia, I believe) in the air. They ran the test on each litter for me and the Purr & Simple results were so dramatically lower than ANY of the other litters, it certainly caught my attention. (Not to mention that Gail and David are also really nice!)
So they sent me some of the litter to test for myself and, I have to say, it exceeded my expectations. Purr & Simple comes in both pellets and a new clumping formula. I tested both and they both absorb odor equally well. The pellet formula, like most pellet litters, has very little dust and is easy to clean. The clumping formula clumps really well, forming nice solid clumps that are easy to scoop, plus the cats love the texture. Purr & Simple is a dark brown color, which hides the solids (and can also make it a little challenging to find the solids when scooping). The clumping formula looks like coffee grounds, with larger granules that don’t track as far as some of the lighter wood litters I’ve tried. The clumping litter does put off some dust, which is also a dark brown color and requires regular cleaning. Maybe you can think of this as a benefit, because it makes it pretty obvious when it’s time to clean the dust!
Purr & Simple is currently available at pet stores across the US and Canada. Check their store locator to find a store near you. If you can’t find a store near you, please contact Purr & Simple for more information.
Allergy Alert
You may be asking the question, “What about people with tree nut allergies?” The Purr & Simple website addresses this question and says that testing shows very low nut protein levels in the litter, however, they recommend that people with severe tree nut allergies do not use this product.
ENTER TO WIN! FIVE WINNERS!
Five lucky winners are going to get to test Purr & Simple for themselves! Each winner will receive a 10 lb bag in their choice of either pellets or clumping litter. Please leave a comment on this post to enter. The winners will be chosen in a random drawing on March 14, 2011. One entry per person. This giveaway includes free shipping to addresses in the US and Canada. Canadian winners will need to pay applicable taxes and duties.
March 7th, 2011 at 10:33 am
I would love to try this litter. Due to my asthma I cannot use traditional clay litters so I currently use pine. I’ve been hoping for a better alternative for a while. Thanks.
March 7th, 2011 at 10:34 am
Would like to try!
March 7th, 2011 at 10:34 am
I’m intrigued. I have to wonder how my cat would like it. It sounds wonderful but the proof is in whether or not the cat uses it. I’d certainly like to test it!
March 7th, 2011 at 10:34 am
Anything that avoids clay litter would be a wonderful find says Ralph the Cat.
March 7th, 2011 at 10:34 am
We keep trying all the new litters for a “pee-er” we have. Would love to win this one to try it!!!
March 7th, 2011 at 10:34 am
I would love to try this out. We’ve tried many litters that say they reduce odor but have yet to try one that holds up to my two kitties.
March 7th, 2011 at 10:35 am
While I do love World’s Best litter, I am always on the lookout for an alternative!
March 7th, 2011 at 10:36 am
Very curious!! Would love to check this out:)
March 7th, 2011 at 10:37 am
I’d love to try this. I do hope they will keep the price down as two big boys need big amounts of litter!
March 7th, 2011 at 10:37 am
I’d love to give it a try!
March 7th, 2011 at 10:37 am
Sounds great, better than clay.
March 7th, 2011 at 10:38 am
My girls have not taken to any of the alternative litters yet, this clumping version does look promising. We would be delighted to give it a test run.
March 7th, 2011 at 10:41 am
Awesome! Would love to try it!
March 7th, 2011 at 10:42 am
We’d like to try it. woodgie seems to like clay best. unfortuanately. She digs and digs and scuffles around with corn and wheat litters. We’d like to try this..
March 7th, 2011 at 10:43 am
this sounds really incredible… i’m always looking for something better at absorbing odors, and i’d love to give this a try!
March 7th, 2011 at 10:43 am
Ooooh. I would love to try this kind. I actually use 3 different litters due to preferences of my cats and me. You missed a reason why some people still use clay litter – their cat won’t use anything else. She has always been a finicky kitty and I’ve tried a lot of ways to try and transition her to another litter but she won’t have any of it. If she doesn’t like her litter, she goes directly in front of the box or any piece of clothing that happens to be on the floor. Maybe the texture and odor qualities of this kind will be acceptable to my picky kitty.
March 7th, 2011 at 10:43 am
I’d like to give it a try with my 2 cats; haven’t found an eco-friendly litter yet that we all like.
March 7th, 2011 at 10:45 am
Would love to stop using clay litter and try something else with my 3 cats.
March 7th, 2011 at 10:45 am
I’ve tried non-clay in the past with no luck. Maybe this is the one.
March 7th, 2011 at 10:46 am
Wow…this stuff looks awesome! I am always trying to find the purr-fect litter for my catling.
March 7th, 2011 at 10:46 am
Something new? YES! I’d love to try it, especially the clumping variety!
March 7th, 2011 at 10:46 am
My cats and I would love to try this new litter!
March 7th, 2011 at 10:46 am
The more non clay options the better. Would love to give a try.
March 7th, 2011 at 10:47 am
I definitely intend to try the pellets as soon as I can find them!
March 7th, 2011 at 10:47 am
My two cats would love to try this out!
March 7th, 2011 at 10:48 am
any idea what this stuff costs?
March 7th, 2011 at 10:48 am
Hi – I would love to try this litter out. I’m tired of clay litters but haven’t found a good non-clay litter yet.
March 7th, 2011 at 10:48 am
holy pooper scooper! Count me in!!!
March 7th, 2011 at 10:48 am
I’d love to try something that is made with byproducts of something else. A good way to eliminate two types of waste!
March 7th, 2011 at 10:49 am
With 8 rescue cats I’d love to try this! I’ll have to look and see if I can get it here.
March 7th, 2011 at 10:51 am
Running a cat/kitten rescue/shelter, we always look for better litter. Could this be it????
March 7th, 2011 at 10:52 am
I’d love to try the pellets.
March 7th, 2011 at 10:52 am
Really want to try this! Thanks!
March 7th, 2011 at 10:53 am
I already use pine litter. This sounds great.
March 7th, 2011 at 10:54 am
Would love to try it. I can’t stand the scent of most clumping litters, may be a purrfect alternative.
March 7th, 2011 at 10:54 am
Ooh I’d love to win! with two cats and one of them male, stinky litter is the bane of my existence.
March 7th, 2011 at 10:54 am
I’m always excited to see new non-clay litters, and I’d love to try the clumping formula!
March 7th, 2011 at 10:55 am
My cats have tried some non-clay litters with varying degrees of success. This looks like it could be the one!
March 7th, 2011 at 10:55 am
Sounds great! Would love to try this!!
March 7th, 2011 at 10:56 am
I was totally unaware of the issues with clay litter. I will not be buying any more. This is great timing to try Purr & Simple, don’t you think?
March 7th, 2011 at 10:57 am
While I know about the “bad” issues normal clumping clay litter has (and I am a “Greenie”), sadly my two cats have grain allergies (and some breathing issues) and the alternatives so far have been off the table. Purr & Simple looks like it could be a wonderful and interesting possibility for my household. Love the packaging too!
March 7th, 2011 at 10:59 am
Mom, we hope you win this natural litter so our potties will be safe and healthy! signed: luv, =^.^=
March 7th, 2011 at 10:59 am
Really happy to hear about this new development in natural litters.
March 7th, 2011 at 11:00 am
What a great alternative! I’ve been using a corn-based litter for quite a while – extra odor absorption would be super.
March 7th, 2011 at 11:00 am
With 6 cats I am always looking for something that everyone likes and is non-clay! Thanks for the heads up!
March 7th, 2011 at 11:00 am
This sounds promising, can’t wait to try it on my 9 cats!
March 7th, 2011 at 11:01 am
I am going to switch to a natural product and this would be great to try for my Duchess.
March 7th, 2011 at 11:02 am
Sounds great! I’d love to give it a try.
March 7th, 2011 at 11:02 am
I had no idea clay cat litter could be so toxic. I definitely want to switch for my kitty’s health and for mine – I’m in a tiny apartment and have to keep the litterbox right next to my sink, so I’ve probably been breathing the toxins too.
March 7th, 2011 at 11:02 am
Very interesting! I wonder how the dust from the clumping variety compares to World’s Best.
I would love to have a chance to check this out myself!