I’m always excited to try a new non-clay cat litter, so I was intrigued when I found Purr & Simple. So far, I’ve tried litters made from corn, wood, wheat, soy, and paper, but Purr & Simple is completely different. It is made by Eco-Shell Inc, a company that specializes in creating Earth-friendly products using agricultural by-products. Purr & Simple is the first cat litter to use by-products from the tree nut industry, and they have discovered something awesome. Apparently, tree nut shells, including the inner membrane surrounding the nut, have incredible natural odor absorbing properties. I can tell you, I’ve tested this new litter and I am very impressed! Mother Nature may have solved our litter box odor problems!
I first encountered Purr & Simple last year at the Global Pet Expo. I met Gail and David from Eco-Shell in the Purr & Simple booth where they were using a sophisticated demonstration system to show just how good Purr & Simple is at eliminating odor. They had a special machine that pulls the air into a glass tube filled with crystals that change color according to the amount of odor (ammonia, I believe) in the air. They ran the test on each litter for me and the Purr & Simple results were so dramatically lower than ANY of the other litters, it certainly caught my attention. (Not to mention that Gail and David are also really nice!)
So they sent me some of the litter to test for myself and, I have to say, it exceeded my expectations. Purr & Simple comes in both pellets and a new clumping formula. I tested both and they both absorb odor equally well. The pellet formula, like most pellet litters, has very little dust and is easy to clean. The clumping formula clumps really well, forming nice solid clumps that are easy to scoop, plus the cats love the texture. Purr & Simple is a dark brown color, which hides the solids (and can also make it a little challenging to find the solids when scooping). The clumping formula looks like coffee grounds, with larger granules that don’t track as far as some of the lighter wood litters I’ve tried. The clumping litter does put off some dust, which is also a dark brown color and requires regular cleaning. Maybe you can think of this as a benefit, because it makes it pretty obvious when it’s time to clean the dust!
Purr & Simple is currently available at pet stores across the US and Canada. Check their store locator to find a store near you. If you can’t find a store near you, please contact Purr & Simple for more information.
Allergy Alert
You may be asking the question, “What about people with tree nut allergies?” The Purr & Simple website addresses this question and says that testing shows very low nut protein levels in the litter, however, they recommend that people with severe tree nut allergies do not use this product.
ENTER TO WIN! FIVE WINNERS!
Five lucky winners are going to get to test Purr & Simple for themselves! Each winner will receive a 10 lb bag in their choice of either pellets or clumping litter. Please leave a comment on this post to enter. The winners will be chosen in a random drawing on March 14, 2011. One entry per person. This giveaway includes free shipping to addresses in the US and Canada. Canadian winners will need to pay applicable taxes and duties.
March 7th, 2011 at 3:09 pm
Sounds very interesting! Would love to try it!
March 7th, 2011 at 3:09 pm
This litter sounds great! I definitely want to give it a try.
March 7th, 2011 at 3:14 pm
This litter sounds promising. We can’t wait to check it out.
March 7th, 2011 at 3:18 pm
would love to try it. and according to the web site, there are no dealers in lousiana : (
March 7th, 2011 at 3:20 pm
I just read about the dangers of clay litter for cats. I want the best for mine so I am going to try this; plus, I am sure it is better for me to breathe in as well!
March 7th, 2011 at 3:21 pm
I heard about this litter elsewhere (Cat Fancy Magazine?), but unfortunately my local pet stores don’t carry it. I would love to try a bag — and if my guys like it, I’ll certainly go to at least one of the shops and ask for it!
March 7th, 2011 at 3:21 pm
This is awesome! Since rereading the post about the issues with clay litter, I’ve been doing a lot of research on alternative products. Will have to give this product a try!
March 7th, 2011 at 3:22 pm
I’m so glad to see a product like this! I tried the Smart Cat litter box and loved the saffron litter…I’m hoping this will perform just as well!!
March 7th, 2011 at 3:23 pm
This sounds like a great alternative to clay. We’d be interested in trying the clumping litter.
March 7th, 2011 at 3:24 pm
smells ikea great solution.
March 7th, 2011 at 3:27 pm
It sounds like a product I’d really like to try. Unfortunately there are no stores conveniently close that carry it.
March 7th, 2011 at 3:31 pm
Would love to give the clumping version a whirl!
March 7th, 2011 at 3:31 pm
This sounds intriguing — wonder how this litter works for long hair cats and senior cats who have other issues with most cat litters.
March 7th, 2011 at 3:33 pm
I would love to try the clumping litter.
March 7th, 2011 at 3:34 pm
I’d like to try this new litter
March 7th, 2011 at 3:34 pm
We lost our last furbaby due to an unidentified mass in her lung – which I’m sure was at least partially caused by many years of clay litter use before we switched to WBCL. But out new furbaby hates WBCL so this would be an awesome alternative to be able to try for her. Thanks for the heads up and opportunity to win some to try!
March 7th, 2011 at 3:34 pm
i hope i win but i’m going to go buy it as well! all the others i’ve tried haven’t removed the odors and i don’t like the clay litter i am currently using (but it keeps the odor away but i’m stuck with a perfume smell).
March 7th, 2011 at 3:34 pm
Thank you for all the information yesterday about the problems with clumping litters! I’m now looking for alternatives & would love to try this.
March 7th, 2011 at 3:36 pm
I’d love to try the clumping litter. I think my husband has an extra-sensitive nose, since he always complains about odours wherever we go.
March 7th, 2011 at 3:37 pm
If the odor absorbing abilites are that good, I would certainly love to try it. I also like that it’s natural.
March 7th, 2011 at 3:39 pm
This looks great! I’d love to try it out.
March 7th, 2011 at 3:39 pm
My kitties are so picky about litter, I would LOVE to try this since it’s natural!
March 7th, 2011 at 3:42 pm
enter us in! with 6 cats we need good odor control!
March 7th, 2011 at 3:49 pm
Always looking for a great alternative to clay litter!
March 7th, 2011 at 3:51 pm
Hate the clay with the powder floating in the air. My allergies do not like it but keep trying others and no luck yet on a better kind. I would love to try either kind of this new litter. I have 4 cats but two use the outside most of the time but the constant scratching keeps the dust flying..
No stores carry in Georgia but maybe I can get the ball rolling and have them try it in the local big stores. I am sure I am not the only one looking for a better litter..
March 7th, 2011 at 3:51 pm
I’d love to try this! We’ve been searching for a litter that’s eco-friendly and doesn’t have dust or track. We were really hoping The World’s Best Cat Litter would do the trick but it didn’t. Purr & Simple sounds perfect.
March 7th, 2011 at 3:52 pm
I would love to try this! I had no idea clay litter was a problem! I knew about commercially available cat food, but the litter too?
March 7th, 2011 at 3:52 pm
I am always looking for something better! This sounds great!
March 7th, 2011 at 3:56 pm
That’s awesome! I would love to try it
March 7th, 2011 at 3:57 pm
I definitely want to try this, still on the search for a healthy, clumping cat litter but it has to have great odor control being ina small apartment with two cats….
March 7th, 2011 at 3:57 pm
I’m eager to try something better for , the environment,me and my cat.
March 7th, 2011 at 3:57 pm
I’d love to try!
March 7th, 2011 at 3:58 pm
You’re definitely convincing me to make the switch to more natural cat litters, thanks!
March 7th, 2011 at 4:00 pm
I use Feline Pine, but would love to find another non-clay alternative
March 7th, 2011 at 4:00 pm
Always happy to hear of products like this! Would love a bag!
March 7th, 2011 at 4:02 pm
It would be great if it works well with our 3 cats.
March 7th, 2011 at 4:03 pm
Would love to try something new. I am tired of the smell of what we are currently buying.
March 7th, 2011 at 4:03 pm
I was completely unaware of the dangers of regular litter. Now that I’m aware I’d love to try this product! What a great idea using tree nut by products!!
March 7th, 2011 at 4:03 pm
Interesting product, would be great to try it.
March 7th, 2011 at 4:04 pm
We care about our mom who is fighting her third round of breast cancer would love to try for she just doesnot need the dust from our clay litter. MMMeeeeooowwww Thanks.
March 7th, 2011 at 4:05 pm
Thank you, so nice to hear of new products!!
March 7th, 2011 at 4:06 pm
I’m always on the lookout for a better litter. Maybe this will be the last one I ever need????
March 7th, 2011 at 4:07 pm
my kitty would love to try this too. He’s not totally satisfied with his current litter so we are looking to try something new.
March 7th, 2011 at 4:07 pm
It would be interesting to try this. The scoopable litters I’ve tried in the past have either been like sawdust & gotten tracked all over the house, or don’t control the odor at all. I’ve got a supert picky cat, one funny smell & he’ll hold it for days until he has his old “tidy cat” back.
March 7th, 2011 at 4:11 pm
Always looking to try new products. I have tried many non-clay litters. I still haven’t found one strong enough for a multi cat household.
March 7th, 2011 at 4:13 pm
Thanks for this contest! My cats would love to try this!
March 7th, 2011 at 4:15 pm
No more clay litter for me! I love this litter so much I think Goma will love to try!
March 7th, 2011 at 4:17 pm
Being in rescure I am always trying new litters. This sounds very interesting and LI would love to try it!
March 7th, 2011 at 4:22 pm
Oh yes I would love for my cats to try this. I feel so guilty every time i get rid of the clay litter when its time to empty the litter box~~~what a wonderful idea!!!
March 7th, 2011 at 4:26 pm
Great concept, super-fun name, we can’t wait to try it!