Introducing Purr & Simple All Natural Cat Litter ENTER TO WIN!

Mon, Mar 7, 2011

Giveaways, Litter & Hygiene

I’m always excited to try a new non-clay cat litter, so I was intrigued when I found Purr & Simple. So far, I’ve tried litters made from corn, wood, wheat, soy, and paper, but Purr & Simple is completely different. It is made by Eco-Shell Inc, a company that specializes in creating Earth-friendly products using agricultural by-products. Purr & Simple is the first cat litter to use by-products from the tree nut industry, and they have discovered something awesome. Apparently, tree nut shells, including the inner membrane surrounding the nut, have incredible natural odor absorbing properties. I can tell you, I’ve tested this new litter and I am very impressed! Mother Nature may have solved our litter box odor problems!

I first encountered Purr & Simple last year at the Global Pet Expo. I met Gail and David from Eco-Shell in the Purr & Simple booth where they were using a sophisticated demonstration system to show just how good Purr & Simple is at eliminating odor. They had a special machine that pulls the air into a glass tube filled with crystals that change color according to the amount of odor (ammonia, I believe) in the air. They ran the test on each litter for me and the Purr & Simple results were so dramatically lower than ANY of the other litters, it certainly caught my attention. (Not to mention that Gail and David are also really nice!)

So they sent me some of the litter to test for myself and, I have to say, it exceeded my expectations. Purr & Simple comes in both pellets and a new clumping formula. I tested both and they both absorb odor equally well. The pellet formula, like most pellet litters, has very little dust and is easy to clean. The clumping formula clumps really well, forming nice solid clumps that are easy to scoop, plus the cats love the texture. Purr & Simple is a dark brown color, which hides the solids (and can also make it a little challenging to find the solids when scooping). The clumping formula looks like coffee grounds, with larger granules that don’t track as far as some of the lighter wood litters I’ve tried. The clumping litter does put off some dust, which is also a dark brown color and requires regular cleaning. Maybe you can think of this as a benefit, because it makes it pretty obvious when it’s time to clean the dust!

Purr & Simple is currently available at pet stores across the US and Canada. Check their store locator to find a store near you. If you can’t find a store near you, please contact Purr & Simple for more information.

Allergy Alert

You may be asking the question, “What about people with tree nut allergies?” The Purr & Simple website addresses this question and says that testing shows very low nut protein levels in the litter, however, they recommend that people with severe tree nut allergies do not use this product.


Five lucky winners are going to get to test Purr & Simple for themselves! Each winner will receive a 10 lb bag in their choice of either pellets or clumping litter. Please leave a comment on this post to enter. The winners will be chosen in a random drawing on March 14, 2011. One entry per person. This giveaway includes free shipping to addresses in the US and Canada. Canadian winners will need to pay applicable taxes and duties.

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1,187 Responses to “Introducing Purr & Simple All Natural Cat Litter ENTER TO WIN!”

  1. 751

    Sounds very interesting! Would love to try it!

  2. 752

    This litter sounds great! I definitely want to give it a try.

  3. 753

    This litter sounds promising. We can’t wait to check it out.

  4. 754

    would love to try it. and according to the web site, there are no dealers in lousiana : (

  5. 755

    I just read about the dangers of clay litter for cats. I want the best for mine so I am going to try this; plus, I am sure it is better for me to breathe in as well!

  6. 756

    I heard about this litter elsewhere (Cat Fancy Magazine?), but unfortunately my local pet stores don’t carry it. I would love to try a bag — and if my guys like it, I’ll certainly go to at least one of the shops and ask for it!

  7. 757

    This is awesome! Since rereading the post about the issues with clay litter, I’ve been doing a lot of research on alternative products. Will have to give this product a try!

  8. 758

    I’m so glad to see a product like this! I tried the Smart Cat litter box and loved the saffron litter…I’m hoping this will perform just as well!!

  9. 759

    This sounds like a great alternative to clay. We’d be interested in trying the clumping litter.

  10. 760
    Michelle Karmozyn

    smells ikea great solution.

  11. 761
    R-Laurraine Tutihasi

    It sounds like a product I’d really like to try. Unfortunately there are no stores conveniently close that carry it.

  12. 762
    Kim B

    Would love to give the clumping version a whirl!

  13. 763

    This sounds intriguing — wonder how this litter works for long hair cats and senior cats who have other issues with most cat litters.

  14. 764

    I would love to try the clumping litter.

  15. 765
    Debra Hall

    I’d like to try this new litter

  16. 766

    We lost our last furbaby due to an unidentified mass in her lung – which I’m sure was at least partially caused by many years of clay litter use before we switched to WBCL. But out new furbaby hates WBCL so this would be an awesome alternative to be able to try for her. Thanks for the heads up and opportunity to win some to try!

  17. 767

    i hope i win but i’m going to go buy it as well! all the others i’ve tried haven’t removed the odors and i don’t like the clay litter i am currently using (but it keeps the odor away but i’m stuck with a perfume smell).

  18. 768

    Thank you for all the information yesterday about the problems with clumping litters! I’m now looking for alternatives & would love to try this.

  19. 769

    I’d love to try the clumping litter. I think my husband has an extra-sensitive nose, since he always complains about odours wherever we go.

  20. 770

    If the odor absorbing abilites are that good, I would certainly love to try it. I also like that it’s natural.

  21. 771

    This looks great! I’d love to try it out.

  22. 772

    My kitties are so picky about litter, I would LOVE to try this since it’s natural!

  23. 773

    enter us in! with 6 cats we need good odor control!

  24. 774

    Always looking for a great alternative to clay litter!

  25. 775

    Hate the clay with the powder floating in the air. My allergies do not like it but keep trying others and no luck yet on a better kind. I would love to try either kind of this new litter. I have 4 cats but two use the outside most of the time but the constant scratching keeps the dust flying..
    No stores carry in Georgia but maybe I can get the ball rolling and have them try it in the local big stores. I am sure I am not the only one looking for a better litter..

  26. 776
    Amy Nievera

    I’d love to try this! We’ve been searching for a litter that’s eco-friendly and doesn’t have dust or track. We were really hoping The World’s Best Cat Litter would do the trick but it didn’t. Purr & Simple sounds perfect.

  27. 777

    I would love to try this! I had no idea clay litter was a problem! I knew about commercially available cat food, but the litter too?

  28. 778

    I am always looking for something better! This sounds great!

  29. 779

    That’s awesome! I would love to try it

  30. 780

    I definitely want to try this, still on the search for a healthy, clumping cat litter but it has to have great odor control being ina small apartment with two cats….

  31. 781
    Christine O'Connell

    I’m eager to try something better for , the environment,me and my cat.

  32. 782

    I’d love to try!

  33. 783
    Laura T.

    You’re definitely convincing me to make the switch to more natural cat litters, thanks!

  34. 784

    I use Feline Pine, but would love to find another non-clay alternative

  35. 785

    Always happy to hear of products like this! Would love a bag!

  36. 786

    It would be great if it works well with our 3 cats.

  37. 787

    Would love to try something new. I am tired of the smell of what we are currently buying.

  38. 788

    I was completely unaware of the dangers of regular litter. Now that I’m aware I’d love to try this product! What a great idea using tree nut by products!!

  39. 789

    Interesting product, would be great to try it.

  40. 790

    We care about our mom who is fighting her third round of breast cancer would love to try for she just doesnot need the dust from our clay litter. MMMeeeeooowwww Thanks.

  41. 791
    Laura Oliva

    Thank you, so nice to hear of new products!!

  42. 792
    Jennifer Hill

    I’m always on the lookout for a better litter. Maybe this will be the last one I ever need????

  43. 793
    little miao

    my kitty would love to try this too. He’s not totally satisfied with his current litter so we are looking to try something new.

  44. 794

    It would be interesting to try this. The scoopable litters I’ve tried in the past have either been like sawdust & gotten tracked all over the house, or don’t control the odor at all. I’ve got a supert picky cat, one funny smell & he’ll hold it for days until he has his old “tidy cat” back.

  45. 795

    Always looking to try new products. I have tried many non-clay litters. I still haven’t found one strong enough for a multi cat household.

  46. 796

    Thanks for this contest! My cats would love to try this!

  47. 797

    No more clay litter for me! I love this litter so much I think Goma will love to try!

  48. 798

    Being in rescure I am always trying new litters. This sounds very interesting and LI would love to try it!

  49. 799
    Jackie Murray

    Oh yes I would love for my cats to try this. I feel so guilty every time i get rid of the clay litter when its time to empty the litter box~~~what a wonderful idea!!!

  50. 800
    Papples the Cat

    Great concept, super-fun name, we can’t wait to try it!

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