
I’m always excited to try a new non-clay cat litter, so I was intrigued when I found Purr & Simple. So far, I’ve tried litters made from corn, wood, wheat, soy, and paper, but Purr & Simple is completely different. It is made by Eco-Shell Inc, a company that specializes in creating Earth-friendly products using agricultural by-products. Purr & Simple is the first cat litter to use by-products from the tree nut industry, and they have discovered something awesome. Apparently, tree nut shells, including the inner membrane surrounding the nut, have incredible natural odor absorbing properties. I can tell you, I’ve tested this new litter and I am very impressed! Mother Nature may have solved our litter box odor problems!

I first encountered Purr & Simple last year at the Global Pet Expo. I met Gail and David from Eco-Shell in the Purr & Simple booth where they were using a sophisticated demonstration system to show just how good Purr & Simple is at eliminating odor. They had a special machine that pulls the air into a glass tube filled with crystals that change color according to the amount of odor (ammonia, I believe) in the air. They ran the test on each litter for me and the Purr & Simple results were so dramatically lower than ANY of the other litters, it certainly caught my attention. (Not to mention that Gail and David are also really nice!)
So they sent me some of the litter to test for myself and, I have to say, it exceeded my expectations. Purr & Simple comes in both pellets and a new clumping formula. I tested both and they both absorb odor equally well. The pellet formula, like most pellet litters, has very little dust and is easy to clean. The clumping formula clumps really well, forming nice solid clumps that are easy to scoop, plus the cats love the texture. Purr & Simple is a dark brown color, which hides the solids (and can also make it a little challenging to find the solids when scooping). The clumping formula looks like coffee grounds, with larger granules that don’t track as far as some of the lighter wood litters I’ve tried. The clumping litter does put off some dust, which is also a dark brown color and requires regular cleaning. Maybe you can think of this as a benefit, because it makes it pretty obvious when it’s time to clean the dust!

Purr & Simple is currently available at pet stores across the US and Canada. Check their store locator to find a store near you. If you can’t find a store near you, please contact Purr & Simple for more information.
Allergy Alert
You may be asking the question, “What about people with tree nut allergies?” The Purr & Simple website addresses this question and says that testing shows very low nut protein levels in the litter, however, they recommend that people with severe tree nut allergies do not use this product.
ENTER TO WIN! FIVE WINNERS!
Five lucky winners are going to get to test Purr & Simple for themselves! Each winner will receive a 10 lb bag in their choice of either pellets or clumping litter. Please leave a comment on this post to enter. The winners will be chosen in a random drawing on March 14, 2011. One entry per person. This giveaway includes free shipping to addresses in the US and Canada. Canadian winners will need to pay applicable taxes and duties.




March 7th, 2011 at 4:32 pm
We currently use pine litter, but I’d love to give this a try.
March 7th, 2011 at 4:34 pm
I’m very interested in all natural litter
for my kitties!
March 7th, 2011 at 4:42 pm
very impressive!
March 7th, 2011 at 4:43 pm
Gracie kitty would love to try this litter! Mommy would love to find an eco-friendly way of having litter! Thanks!
March 7th, 2011 at 4:43 pm
We are always interested in eco-friendly products – thanks for promoting this one! It would be fun to win; meanwhile we’re gonna go purr at the PetSmart manager to order some for us!
March 7th, 2011 at 4:48 pm
wow – this looks great. We are using World’s Best Cat Litter now, but it could definitely be better on the odor control. Plus, it’s kind of expensive! We’d love to try this!
March 7th, 2011 at 4:51 pm
How wonderful to have found an a litter w/o clay. My 4 would sure enjoy this.
March 7th, 2011 at 4:54 pm
I’ve been using “World’s Best Cat Litter” and it does a great job of clumping, but my kittie, Jade, really can stink up a room. I’m interested in trying this out. I even went down to my local Petsmart today after reading this to try and purchase some, but they didn’t have any
March 7th, 2011 at 4:55 pm
I’ve tried so many cats litters and had problems with them all, from dust, perfumes, chemicals, cost or the cat won’t use it. Between my asthma and bad back changing or scooping cat litter is a pain. I would very much like to try this litter and I’m not allergic to nut either.
March 7th, 2011 at 4:57 pm
Is this flushable?
March 7th, 2011 at 4:59 pm
The clumping litter would be cool to try.
March 7th, 2011 at 5:01 pm
Your posts are so cute! I like the idea of seeing the evidence and doing a better job of cleaning!
March 7th, 2011 at 5:03 pm
I’d like to give this a try!
March 7th, 2011 at 5:05 pm
My girl loves her natural pine pellets. She is allergic to clay so this would be another alternative!
March 7th, 2011 at 5:05 pm
I share my office with the “kids” litter box…I love World’s Best but it sure doesn’t do much for the odor. I’ve got to try this one out! A free sample of the granular version would be sweet! (I had a not so pleasant experience with kitties rioting due to pellet litter before…..)
March 7th, 2011 at 5:12 pm
Sounds fantastic! We would really give it a workout. There are 18 of us and Meowmy always tells us we have stinky butts. We prefer clumping because His Royal Highness Pharoh Romeo Monroe the Great refuses to go in pellet litter. Something about pellet litters bother his little Royal toes. MOL!!
March 7th, 2011 at 5:12 pm
I’m always looking for a safe, effective cat litter.
March 7th, 2011 at 5:15 pm
what an interesting concept. I’d love to try it with my foster kittens.. I wonder if it tracks around like regular clumping litter
March 7th, 2011 at 5:15 pm
Count me in – I’d love to find a good non-clay clumping litter that works with my Litter Robot.
March 7th, 2011 at 5:18 pm
My kitties would love to try this out – I didn’t like the last non-clay litter we tried, so I’m up for a new one!
March 7th, 2011 at 5:22 pm
ooohh this is awesome! I was just going over the pros and cons of different litters again. I have tried everything I can think of and nothing satisfies my cats and me at the same time. I like the natural litters but have terrible problems with odor, my cats however like textures closer to clay thought they will tolerate the paper pellets I am currently using which I am not the most happy with but its better then clay. I have been looking for something new to try and this looks awesome!
March 7th, 2011 at 5:22 pm
This is just what I have been looking for!
March 7th, 2011 at 5:23 pm
Would love to try!
March 7th, 2011 at 5:26 pm
I like hearing about new litter choices – I need a hard-clumping litter for the Litter Robot. Too bad it looks like they don’t sell it in my area yet!
March 7th, 2011 at 5:28 pm
This is awesome. Having two cats and two litter boxes in a very small apartment I am always looking for a newer and better type of litter. I would love to try this out and see if it’d be worth purchasing!
March 7th, 2011 at 5:29 pm
My 5 cats use a lot of litter. They lick their paws right after like all cats. Using an all natural litter would make me feel better about liter in general.
March 7th, 2011 at 5:29 pm
Oh, WOW! I would love love love to try this out!
March 7th, 2011 at 5:36 pm
Whoah – so many comments! Thanks for the opportunity to win.
March 7th, 2011 at 5:38 pm
Always like trying a new litter. With 8 cats who like different types at least one of them will like this. I don’t know why Denise would have odor problems with natural litters. The pine pellets and pine scoop litters keep my home smelling nice.
March 7th, 2011 at 5:47 pm
With 18 indoors only cats, we would love to win this!
March 7th, 2011 at 5:51 pm
FINALLY, something that is eco friendly and good smelling , my kitty has had issue with yesterdays news and pine pellets. I have to try this, does anyone know if you can get it in Halifax, NS, canada?
March 7th, 2011 at 5:52 pm
I’d like to try this!
March 7th, 2011 at 5:53 pm
I would LOVE to try this product! I have been searching for a natural and safe cat litter that offers good odor protection and clumping. We rent so we HAVE to have as little tracking as possible and we have to keep the smell down. Could this be the one!? I would love to try it!!
Max and Timon need new litter!
March 7th, 2011 at 5:56 pm
I would love to try this.
March 7th, 2011 at 5:56 pm
We currently use a wheat based litter, but would love to try something more odor absorbing! The clumping would be best for us.
March 7th, 2011 at 5:58 pm
I would be willing to give it a try. My present clumping litter is very dusty and I am always looking for a clumping litter that is no as dusty as what I am using now. Hopefully he kittyboys would like it too.
March 7th, 2011 at 5:59 pm
Chewie would like to give this a try!
March 7th, 2011 at 6:01 pm
We switched to World’s Best from Feline Pine, as the Ambassador is offended by the feel of pellets on his delicate feet, but the fact is that the more demand and options for clay alternatives, the better for everyone. (For those interested, Feline Pine’s website has a very clever “subversive” marketing campaign right now.)
March 7th, 2011 at 6:04 pm
Pleaz!!!! My mommy so wants something in my box that I really like and won’t spill everywhere. Then she has more time to play. Thank…Mommy’s Angie Girl.
March 7th, 2011 at 6:08 pm
I’m anxious to try it with 8 cats ! Will try both of them … the pellet and the Kwik-klump.
March 7th, 2011 at 6:09 pm
I currently have five litterboxes for four cats with three types of litter – could this be the one? Smells like a winner.
March 7th, 2011 at 6:14 pm
I would love to try this litter.
March 7th, 2011 at 6:19 pm
I would love to try out this litter. My kitties currently use a clay and crystal combination litter, but I’d be happy to find a better and greener alternative.
March 7th, 2011 at 6:21 pm
With three cats in the house this is definately something I would be interested in trying.
March 7th, 2011 at 6:22 pm
i am currently using world’s best, but would love to give this a try because of the odor elimination–the last few packages of world’s best i’ve gotten have smelled awful BEFORE it even gets used! definitely the clumping. my 2 boys would wreck the pellets in a day.
March 7th, 2011 at 6:23 pm
I’m intrigued
March 7th, 2011 at 6:24 pm
Would love to give this litter a try. I’ve used several of the natural litters but so far not thrilled with them and my kitties while they’ll use them prefer the texture of clumping clay. A natural litter that clumps well AND controls odor would be wonderful!
March 7th, 2011 at 6:25 pm
I’ve always been a fan of non-clay litters, but, as many of you know, they’re all flawed to some degree (dust, traking, absorbancy and clumping most notably). If this litter is readily available nearby, I would definitely give it a try.
March 7th, 2011 at 6:26 pm
Sounds Great would love to try it Thanks!!!
March 7th, 2011 at 6:27 pm
Yes please, please!