
I’m always excited to try a new non-clay cat litter, so I was intrigued when I found Purr & Simple. So far, I’ve tried litters made from corn, wood, wheat, soy, and paper, but Purr & Simple is completely different. It is made by Eco-Shell Inc, a company that specializes in creating Earth-friendly products using agricultural by-products. Purr & Simple is the first cat litter to use by-products from the tree nut industry, and they have discovered something awesome. Apparently, tree nut shells, including the inner membrane surrounding the nut, have incredible natural odor absorbing properties. I can tell you, I’ve tested this new litter and I am very impressed! Mother Nature may have solved our litter box odor problems!

I first encountered Purr & Simple last year at the Global Pet Expo. I met Gail and David from Eco-Shell in the Purr & Simple booth where they were using a sophisticated demonstration system to show just how good Purr & Simple is at eliminating odor. They had a special machine that pulls the air into a glass tube filled with crystals that change color according to the amount of odor (ammonia, I believe) in the air. They ran the test on each litter for me and the Purr & Simple results were so dramatically lower than ANY of the other litters, it certainly caught my attention. (Not to mention that Gail and David are also really nice!)
So they sent me some of the litter to test for myself and, I have to say, it exceeded my expectations. Purr & Simple comes in both pellets and a new clumping formula. I tested both and they both absorb odor equally well. The pellet formula, like most pellet litters, has very little dust and is easy to clean. The clumping formula clumps really well, forming nice solid clumps that are easy to scoop, plus the cats love the texture. Purr & Simple is a dark brown color, which hides the solids (and can also make it a little challenging to find the solids when scooping). The clumping formula looks like coffee grounds, with larger granules that don’t track as far as some of the lighter wood litters I’ve tried. The clumping litter does put off some dust, which is also a dark brown color and requires regular cleaning. Maybe you can think of this as a benefit, because it makes it pretty obvious when it’s time to clean the dust!

Purr & Simple is currently available at pet stores across the US and Canada. Check their store locator to find a store near you. If you can’t find a store near you, please contact Purr & Simple for more information.
Allergy Alert
You may be asking the question, “What about people with tree nut allergies?” The Purr & Simple website addresses this question and says that testing shows very low nut protein levels in the litter, however, they recommend that people with severe tree nut allergies do not use this product.
ENTER TO WIN! FIVE WINNERS!
Five lucky winners are going to get to test Purr & Simple for themselves! Each winner will receive a 10 lb bag in their choice of either pellets or clumping litter. Please leave a comment on this post to enter. The winners will be chosen in a random drawing on March 14, 2011. One entry per person. This giveaway includes free shipping to addresses in the US and Canada. Canadian winners will need to pay applicable taxes and duties.




March 9th, 2011 at 2:37 am
What a great idea behind the product!! Not only it’s great for my cats, but also good for our planet – this is a winner!!
March 9th, 2011 at 6:10 am
I would love to try out this litter. I’ve been looking for a better litter for our 3 kitties for a while now.
March 9th, 2011 at 7:42 am
This would be great!
March 9th, 2011 at 7:42 am
I would love to try this one.
March 9th, 2011 at 8:14 am
my cats would welcome a try . fred came out of the box w litter stuck to his nose the other day
March 9th, 2011 at 8:50 am
Wow, I would love to try it! I’m now using Feline Fresh.
March 9th, 2011 at 8:57 am
So interesting! I wonder if my picky litter kitties would use it, but I am always willing to give a new eco friendly litter a try!
March 9th, 2011 at 9:44 am
If this works I might not be tempted to duct tape my hubby’s mouth anymore
March 9th, 2011 at 9:59 am
Our trio of Kat Kids would LOVE to give this new litter a try. Pellets please as we’re currently pawing Feline Pine.
March 9th, 2011 at 10:06 am
I am certainly willing to try it–my present litter tracks quite badly.
March 9th, 2011 at 10:54 am
Always interested in trying a new eco-friendly litter!
March 9th, 2011 at 11:18 am
I have tried the wheat, corn and clay litter each having their own issues. I would be interested in trying this and even recommending it. It would need to be dustless, orderless and my dog needs to stay away from it as she does with the clay.
Thanks
March 9th, 2011 at 11:28 am
That sounds really interesting. I really want to try it out now. Well, I want the cat to try it out
March 9th, 2011 at 11:44 am
I think that my cats would actually use this!
March 9th, 2011 at 11:47 am
Wow, I would love to try this product. I never knew that my clay cat litter could be harmful to my cat, I would love to make a switch.
March 9th, 2011 at 11:59 am
What a great product!
March 9th, 2011 at 12:52 pm
Great news about kitty litter! I wasn’t aware of the strip mining involved to get clay. Thanks for the info.
March 9th, 2011 at 1:04 pm
Can’t wait to try this litter out!
March 9th, 2011 at 1:13 pm
Been trying to find new litter options, really hate clay. Reading the post about clay litter really helped to make sure i never buy it again
deff gonna have to give this a try!
March 9th, 2011 at 1:39 pm
Enter me please
March 9th, 2011 at 2:19 pm
Sounds great, I’d been wondering about the safety of scoopable. It is the most convenient but I certainly don’t want to use it if it’s unhealthy for them(and me too). I’d love to try it.
March 9th, 2011 at 3:52 pm
I have always wanted to try that litter ,…. hoping my picky cat will like this one ! it looks like a really good product
March 9th, 2011 at 4:02 pm
Would love to try a new litter – as would my kitties!
March 9th, 2011 at 4:06 pm
I NEVER use clay litter so I am always interested in what new products are coming out!
March 9th, 2011 at 5:46 pm
I am impressed that the product team addresses potential allergies.
March 9th, 2011 at 5:51 pm
This sounds like a great alternative to clay litter. Hope it catches on.
March 9th, 2011 at 5:52 pm
My kitties would like to give it a try, thanks.
March 9th, 2011 at 5:57 pm
This stuff rocks!
March 9th, 2011 at 6:12 pm
Sounds great! I’d love to try it.
March 9th, 2011 at 6:31 pm
would love to try this one, i can’t use the grain litters due to allergies of my giraffe, and the scent on the P-Pod is just wrong and nauseating.
March 9th, 2011 at 6:46 pm
I am always up for trying a new type of litter
Daniela
March 9th, 2011 at 7:35 pm
This sounds like a great product!
March 9th, 2011 at 7:48 pm
My kitties would love to try this all natural cat litter. i’m sure of it ;D
March 9th, 2011 at 11:38 pm
I really want to switch to a non-clay litter for my kitties’ health and for the environment.
March 9th, 2011 at 11:39 pm
Waou, this osunds like a great product. Dyno would love to try it and whaet based environment friendly current litter
March 10th, 2011 at 12:01 am
Oh wow, I would LOVE to try this. Always on the lookout for good litter. I hate it when my studio apartment smells like cat.
March 10th, 2011 at 12:04 am
Ooh! I would love to try that!
March 10th, 2011 at 2:15 am
Wow, would love to try this stuff~what a good idea!
March 10th, 2011 at 6:23 am
i would love to try this!
March 10th, 2011 at 7:52 am
Would love to have this for my cats to try!
March 10th, 2011 at 8:28 am
I’d be very interested to try this out on my cats.
March 10th, 2011 at 8:32 am
My 5 kitties would love to give this litter a try! Thanks also for the info!
March 10th, 2011 at 9:09 am
I’d REALLY like to try this out! I’m all for non-clay litters, but I haven’t been especially impressed with any that I’ve tried so far.
March 10th, 2011 at 9:09 am
This looks great! We currently use Feline Pine clumping litter, but the light-colored flakes track all over my dark floors and navy blue couch! eep! Even without this giveaway, I think this is definitely a product I will be trying soon!
March 10th, 2011 at 9:31 am
My ‘indoor/outdoor’ cats are mostly IN these days so I NEED to win this!!!!!!!
March 10th, 2011 at 10:04 am
Sounds like a great product. With four cats, I’m always looking for the perfect litter.
March 10th, 2011 at 10:07 am
I’d love to win this for my girlfriend. Its a very great alternative for conventional cat food that her cats have been eating. I feel like they’d be much healthier with this!!! THANK YOU SO MUCH for posting and giving us an opportunity
!
March 10th, 2011 at 11:07 am
Looks good but there’s no mention of the price.
March 10th, 2011 at 11:23 am
This looks great! We are always on the lookout for a better litter!
March 10th, 2011 at 12:36 pm
Always looking for better litter, especially for the orphan kittens.