
I’m always excited to try a new non-clay cat litter, so I was intrigued when I found Purr & Simple. So far, I’ve tried litters made from corn, wood, wheat, soy, and paper, but Purr & Simple is completely different. It is made by Eco-Shell Inc, a company that specializes in creating Earth-friendly products using agricultural by-products. Purr & Simple is the first cat litter to use by-products from the tree nut industry, and they have discovered something awesome. Apparently, tree nut shells, including the inner membrane surrounding the nut, have incredible natural odor absorbing properties. I can tell you, I’ve tested this new litter and I am very impressed! Mother Nature may have solved our litter box odor problems!

I first encountered Purr & Simple last year at the Global Pet Expo. I met Gail and David from Eco-Shell in the Purr & Simple booth where they were using a sophisticated demonstration system to show just how good Purr & Simple is at eliminating odor. They had a special machine that pulls the air into a glass tube filled with crystals that change color according to the amount of odor (ammonia, I believe) in the air. They ran the test on each litter for me and the Purr & Simple results were so dramatically lower than ANY of the other litters, it certainly caught my attention. (Not to mention that Gail and David are also really nice!)
So they sent me some of the litter to test for myself and, I have to say, it exceeded my expectations. Purr & Simple comes in both pellets and a new clumping formula. I tested both and they both absorb odor equally well. The pellet formula, like most pellet litters, has very little dust and is easy to clean. The clumping formula clumps really well, forming nice solid clumps that are easy to scoop, plus the cats love the texture. Purr & Simple is a dark brown color, which hides the solids (and can also make it a little challenging to find the solids when scooping). The clumping formula looks like coffee grounds, with larger granules that don’t track as far as some of the lighter wood litters I’ve tried. The clumping litter does put off some dust, which is also a dark brown color and requires regular cleaning. Maybe you can think of this as a benefit, because it makes it pretty obvious when it’s time to clean the dust!

Purr & Simple is currently available at pet stores across the US and Canada. Check their store locator to find a store near you. If you can’t find a store near you, please contact Purr & Simple for more information.
Allergy Alert
You may be asking the question, “What about people with tree nut allergies?” The Purr & Simple website addresses this question and says that testing shows very low nut protein levels in the litter, however, they recommend that people with severe tree nut allergies do not use this product.
ENTER TO WIN! FIVE WINNERS!
Five lucky winners are going to get to test Purr & Simple for themselves! Each winner will receive a 10 lb bag in their choice of either pellets or clumping litter. Please leave a comment on this post to enter. The winners will be chosen in a random drawing on March 14, 2011. One entry per person. This giveaway includes free shipping to addresses in the US and Canada. Canadian winners will need to pay applicable taxes and duties.




March 7th, 2011 at 9:56 am
Always up for trying a great product out!!!
March 7th, 2011 at 9:56 am
I’m a recent convert to non-clay/clumping litter, and now I’m trying to convert our 4 finicky felines! Would love to give this one a try too!
March 7th, 2011 at 9:56 am
I want to try this due to my kitties are so sensitive to their litter. Need to find something that works for their allergies.
March 7th, 2011 at 9:57 am
I’m intrigued!
March 7th, 2011 at 9:57 am
This sounds great! I would love to try it out. Well, I would love for my kitties to try it… ;D
March 7th, 2011 at 9:58 am
I LOVE LITTER!!!!!!!!!!!!!!!!!!!!!!!
>^..^< mew.
March 7th, 2011 at 9:59 am
Nice, I’d like to try this out.
March 7th, 2011 at 9:59 am
We’re going green in our household and this would fit right in with our new “going green” lifestyle!
March 7th, 2011 at 10:00 am
Very interesting. Do the cats seem to like it?
March 7th, 2011 at 10:00 am
I would love to win a clumping litter for my cat. His sneezing might clear up with this new and improved litter.
March 7th, 2011 at 10:01 am
With 11 cats and fosters I am always looking for something that is enviromentally safe, natural, clumping and especially low in odor! I currently use a wheat product which I find very good but would still love to try this. Thankfully my cats don’t seem to be too finicky about their brand or type of litter.
March 7th, 2011 at 10:01 am
We are currently using a wheat litter, but would love to try something new for comparison. I’m assuming they’ve tested it to ensure it’s non-toxic for cats, should a cat decide to consume the litter..?
March 7th, 2011 at 10:01 am
Always interested in new litters!
March 7th, 2011 at 10:02 am
My 2 kitties have asked that I try this. They would love new litter.
March 7th, 2011 at 10:02 am
Excited to hear about a cat litter made purely from byproducts. We make every effort to live as eco-smart as possible. We also teach our clients to do so.
Would love to give this product a try!
Kim
March 7th, 2011 at 10:02 am
Thanks for the review. I recently ordered products for my pet supply store and saw Purr & Simple. I didn’t order it because I wasn’t quite sure what it was. Thanks for the information. I’ll certainly add it to my inventory.
March 7th, 2011 at 10:02 am
I would love to try this- sounds very interesting. Of course, I would love to win because winning is exciting!
March 7th, 2011 at 10:03 am
thank you so much for your previous post on clay litters, i was not aware of those issues. i am going to switch litters, and would love to try this.
March 7th, 2011 at 10:03 am
My cats are always on the lookout for better bathroom material, they would love to try this!
March 7th, 2011 at 10:03 am
I’ve tried them all and am somewhat skeptical, but would love to try it!
March 7th, 2011 at 10:03 am
I need a dust-free litter for my cat whom we suspect may have asthma. I have been using a clay based litter, but after reading about the dangers of clay-clumping litters, I want to switch! I would really like to try this litter.
March 7th, 2011 at 10:03 am
Wasn’t aware of the clay-litter issues until yesterday’s(?) post. This sounds like a great solution to keep my two furries safe and healthy and the pantry air…breatheable! Eager to try the product.
March 7th, 2011 at 10:03 am
WOW! That looks like a very intereesting product I’d love to try it.
March 7th, 2011 at 10:04 am
Sounds like a great new litter solution!
March 7th, 2011 at 10:04 am
I would love to try this.
March 7th, 2011 at 10:04 am
Soooo much better than clay. It’s such a simple fix that everyone with a cat should consider. And that’s a lot of cats.
March 7th, 2011 at 10:04 am
You’ve got me thinking about my clay litter!! This would be nice to try!!
March 7th, 2011 at 10:04 am
I would love to try it!
March 7th, 2011 at 10:04 am
What an awesome idea! I love that it’s natural!
March 7th, 2011 at 10:05 am
This is really interesting to me! Especially the low tracking quality. I can’t wait to try it.
March 7th, 2011 at 10:05 am
I’m always on the lookout for a good non-clay litter. Would love to give this a try!
March 7th, 2011 at 10:05 am
I am currently using a pine litter. Left the clay behind about a year ago now. I like the way te litter works but not how it tracks. I’ve tried several different things and if this works as well as you are suggesting it could be my new litter. Clumping kinds are always my preference.
March 7th, 2011 at 10:05 am
would love to try this out!
ardy22 at earthlink dot net
March 7th, 2011 at 10:05 am
I would like my cat to use the clumping litter.
March 7th, 2011 at 10:06 am
just changed the litter this weekend… so much dust! would love to try this.
March 7th, 2011 at 10:06 am
Intriguing. An eco-friendly litter that works better than others would be ideal. I’d love to try this.
March 7th, 2011 at 10:06 am
I live in a very small apartment and anything that will reduce odors with out using clay or chemicals is wonderful in my book. I’d love to put this to the test!
March 7th, 2011 at 10:07 am
Love natural litters and would love to give this one a try!
March 7th, 2011 at 10:07 am
I’d love to give my seven a chance at this in the most-often used box in the bathroom–my bathroom as well as theirs! I’ve been using wood pellets made from sawdust, normally fuel for wood stoves and containing no chemical ingredients since they are meant to be burned, and they control odor but are pretty messy and difficult to clean.
March 7th, 2011 at 10:07 am
What a cool concept!!! I would love to try it!
March 7th, 2011 at 10:07 am
A new clumping litter would be fantastic! Sign me up….
March 7th, 2011 at 10:08 am
Interesting concept. I’d love to try it.
March 7th, 2011 at 10:08 am
I would love to test this out!
March 7th, 2011 at 10:08 am
I’m always willing to try something new…..especially since three cats create quite a mess.
March 7th, 2011 at 10:08 am
I am always up for trying new product, now what kind of nut? I had some stuff made from the husks of coconut and I did have an allergic reaction to it.
March 7th, 2011 at 10:09 am
I would love to try this – I’ve tried World’s Best, but one of my cats thought it was food, and both refused to use it as litter. I would love to find a non-clay clumping product that works as well as clay but without the health/environmental issues.
March 7th, 2011 at 10:09 am
My four cats and I would love to try this. Thank you for the chance to win.
March 7th, 2011 at 10:09 am
The is great! We would love to try it!!!
March 7th, 2011 at 10:10 am
This is great! We would love to try it!!!
March 7th, 2011 at 10:10 am
Heck yes I would love to try that litter!