I’m always excited to try a new non-clay cat litter, so I was intrigued when I found Purr & Simple. So far, I’ve tried litters made from corn, wood, wheat, soy, and paper, but Purr & Simple is completely different. It is made by Eco-Shell Inc, a company that specializes in creating Earth-friendly products using agricultural by-products. Purr & Simple is the first cat litter to use by-products from the tree nut industry, and they have discovered something awesome. Apparently, tree nut shells, including the inner membrane surrounding the nut, have incredible natural odor absorbing properties. I can tell you, I’ve tested this new litter and I am very impressed! Mother Nature may have solved our litter box odor problems!
I first encountered Purr & Simple last year at the Global Pet Expo. I met Gail and David from Eco-Shell in the Purr & Simple booth where they were using a sophisticated demonstration system to show just how good Purr & Simple is at eliminating odor. They had a special machine that pulls the air into a glass tube filled with crystals that change color according to the amount of odor (ammonia, I believe) in the air. They ran the test on each litter for me and the Purr & Simple results were so dramatically lower than ANY of the other litters, it certainly caught my attention. (Not to mention that Gail and David are also really nice!)
So they sent me some of the litter to test for myself and, I have to say, it exceeded my expectations. Purr & Simple comes in both pellets and a new clumping formula. I tested both and they both absorb odor equally well. The pellet formula, like most pellet litters, has very little dust and is easy to clean. The clumping formula clumps really well, forming nice solid clumps that are easy to scoop, plus the cats love the texture. Purr & Simple is a dark brown color, which hides the solids (and can also make it a little challenging to find the solids when scooping). The clumping formula looks like coffee grounds, with larger granules that don’t track as far as some of the lighter wood litters I’ve tried. The clumping litter does put off some dust, which is also a dark brown color and requires regular cleaning. Maybe you can think of this as a benefit, because it makes it pretty obvious when it’s time to clean the dust!
Purr & Simple is currently available at pet stores across the US and Canada. Check their store locator to find a store near you. If you can’t find a store near you, please contact Purr & Simple for more information.
Allergy Alert
You may be asking the question, “What about people with tree nut allergies?” The Purr & Simple website addresses this question and says that testing shows very low nut protein levels in the litter, however, they recommend that people with severe tree nut allergies do not use this product.
ENTER TO WIN! FIVE WINNERS!
Five lucky winners are going to get to test Purr & Simple for themselves! Each winner will receive a 10 lb bag in their choice of either pellets or clumping litter. Please leave a comment on this post to enter. The winners will be chosen in a random drawing on March 14, 2011. One entry per person. This giveaway includes free shipping to addresses in the US and Canada. Canadian winners will need to pay applicable taxes and duties.
March 7th, 2011 at 10:10 am
Clay-free AND a great looking alternative?
Purrrfect!
March 7th, 2011 at 10:11 am
Sounds interesting. love to try something new
March 7th, 2011 at 10:11 am
Would love to try this!
March 7th, 2011 at 10:11 am
Lily would love to try it out.
March 7th, 2011 at 10:12 am
Mommy will be happy and so will our ‘bums’ !!
Frank and Beans
March 7th, 2011 at 10:12 am
I really like the concept. What a brilliant idea to make a litter from nut shells. I’m glad that it’s all natural and earth friendly. I will look for the pellet version since we currently use pine litter.
March 7th, 2011 at 10:13 am
i use World’s Best right now, i’d like to see how this compares!
March 7th, 2011 at 10:13 am
I’m using corn-based litter now. I’m curious to see how this compares.
March 7th, 2011 at 10:13 am
This stuff looks great! And thanks for fighting the clay litter fight. I was really impressed to see your recent post listing all the problems with the ubiquitous (yet toxic!) clay litter.
March 7th, 2011 at 10:13 am
I’d love a chance to win this litter for my kitties!
March 7th, 2011 at 10:14 am
Ooo, this looks very neat! My cats would love it.
March 7th, 2011 at 10:14 am
I’d love to find a non-clay clumping litter that my cats will use. Maybe this will be the one!
March 7th, 2011 at 10:16 am
Would live to try another alternative to my currently used Pine.
March 7th, 2011 at 10:16 am
I agonize over every cat liter purchase! One of my cats has IBS and I don’t want to do anything to discourage her from proper box use. It took us a long time to get her bowels normal and for her to have control over her bowels.
We’ve been using Aristocrats Pine Cat liter from Kroger for a few years and were happy until the formula changed. I called Kroger on several occasions and they insisted nothing had changed. Since I scoop several boxes every day I certainly knew the product was a different consistency and had become very dusty. At first I could even see the difference between bags of liter on the store shelves. Kroger is now selling off this cat liter cheap and I understand they are bringing it back under another name. If the quality dosen’t imporve under the new name I have to make a change. Feline Pine clumping tracks much more than the original Aristocrats did.
I have wasted so much time looking and trying to figure out cat liter solutions!
March 7th, 2011 at 10:17 am
Would love to see if my kitties would use this!
March 7th, 2011 at 10:17 am
I would love to try this!
March 7th, 2011 at 10:17 am
I’d love to give it a try! I’m sure my kitties are as sick of their gross clay litter as I am.
March 7th, 2011 at 10:18 am
I’m still in search of the best litter. I’d love to give this a try.
March 7th, 2011 at 10:18 am
I would like to try it, with 3 cats litter is a big deal.
March 7th, 2011 at 10:19 am
Nice article Moderncat! It sounds as though Purr & Simple might be a nice alternative to clay-based formulas and other Eco-friendly formulas without the stench
!! I’d love to give it a try 
March 7th, 2011 at 10:19 am
I would love to try this not only do I have two special needs cats but one is allergic to clay litter and it’s hard to find clay free litter that they will use. Thumbs up for being eco friendly too!
March 7th, 2011 at 10:19 am
Looks like a great product. Thanks.
March 7th, 2011 at 10:21 am
I would love to try this litter out! I have always used natural litters such as Feline Pine, but this looks even better!
March 7th, 2011 at 10:21 am
I’d love a chance to try this out!
March 7th, 2011 at 10:22 am
I would love to try the pellet version. Especially since it’s not available in my area yet!
March 7th, 2011 at 10:22 am
Sounds like a much healthier alternative for my babies!
March 7th, 2011 at 10:23 am
I’d love to give this a shot with having four cats.
March 7th, 2011 at 10:23 am
Would love to try out the clumping version!
March 7th, 2011 at 10:23 am
My cats would love to try this out! It sounds like a great alternative to the clay-litter.
March 7th, 2011 at 10:23 am
I’m going to try this litter either way. If I win, all the better, because then I’ll share it! Thank you….
March 7th, 2011 at 10:24 am
Sounds like a great new idea. I use Swheat Scoop and the cats are good with it, but I’m always looking for new stuff!!
March 7th, 2011 at 10:24 am
Sounds wonderful, would love a chance to try it for my cats.
March 7th, 2011 at 10:25 am
I will definitely try it!
March 7th, 2011 at 10:25 am
I’d also love a chance to try this out — my current litter is not cutting it!
March 7th, 2011 at 10:27 am
I don’t use clay litter, so I’d love a chance to try this product.
March 7th, 2011 at 10:28 am
i would love to try the clumping kind
March 7th, 2011 at 10:28 am
My kitties would love to try this!
March 7th, 2011 at 10:28 am
I just sent you an email requesting a sample. This could be the answer to a lot of problems we have with both clay and clumping.
March 7th, 2011 at 10:29 am
I would love to try it! I meant, my cats would love to try it!
March 7th, 2011 at 10:29 am
I sure need to replace the clay litter I’ve been breathing!!!!
March 7th, 2011 at 10:30 am
I would love to try this!!!!
March 7th, 2011 at 10:30 am
Wow this does look like an exciting new product. I would love to find out how my coonie girls like this.
March 7th, 2011 at 10:30 am
Would love to give this a try. Love the fact that it comes in the optional clumping style. Sounds nice.
March 7th, 2011 at 10:30 am
I’d love to try this out! I use another natural clumping litter that rocks, and would like to discover some great alternatives.
March 7th, 2011 at 10:30 am
I would love to try this for my own 3 and for the 8 fosters as well.
March 7th, 2011 at 10:31 am
I would love to try this with my kitties! We actually switched to non-clay litter because of moderncat and have been happy so far. Only problem is that our brand of litter yields tons of dust. Maybe Purr & Simple is the solve!
March 7th, 2011 at 10:32 am
I would love to give this to my friend. I use WBCL, but my friend has a very resistant cat everytime she tries to change from clay. She’s desperate!
March 7th, 2011 at 10:32 am
Looking to try some new litter!
March 7th, 2011 at 10:32 am
I would love to try this!!
March 7th, 2011 at 10:33 am
Wow! I would love to try Purr and Simple!