I’m always excited to try a new non-clay cat litter, so I was intrigued when I found Purr & Simple. So far, I’ve tried litters made from corn, wood, wheat, soy, and paper, but Purr & Simple is completely different. It is made by Eco-Shell Inc, a company that specializes in creating Earth-friendly products using agricultural by-products. Purr & Simple is the first cat litter to use by-products from the tree nut industry, and they have discovered something awesome. Apparently, tree nut shells, including the inner membrane surrounding the nut, have incredible natural odor absorbing properties. I can tell you, I’ve tested this new litter and I am very impressed! Mother Nature may have solved our litter box odor problems!
I first encountered Purr & Simple last year at the Global Pet Expo. I met Gail and David from Eco-Shell in the Purr & Simple booth where they were using a sophisticated demonstration system to show just how good Purr & Simple is at eliminating odor. They had a special machine that pulls the air into a glass tube filled with crystals that change color according to the amount of odor (ammonia, I believe) in the air. They ran the test on each litter for me and the Purr & Simple results were so dramatically lower than ANY of the other litters, it certainly caught my attention. (Not to mention that Gail and David are also really nice!)
So they sent me some of the litter to test for myself and, I have to say, it exceeded my expectations. Purr & Simple comes in both pellets and a new clumping formula. I tested both and they both absorb odor equally well. The pellet formula, like most pellet litters, has very little dust and is easy to clean. The clumping formula clumps really well, forming nice solid clumps that are easy to scoop, plus the cats love the texture. Purr & Simple is a dark brown color, which hides the solids (and can also make it a little challenging to find the solids when scooping). The clumping formula looks like coffee grounds, with larger granules that don’t track as far as some of the lighter wood litters I’ve tried. The clumping litter does put off some dust, which is also a dark brown color and requires regular cleaning. Maybe you can think of this as a benefit, because it makes it pretty obvious when it’s time to clean the dust!
Purr & Simple is currently available at pet stores across the US and Canada. Check their store locator to find a store near you. If you can’t find a store near you, please contact Purr & Simple for more information.
You may be asking the question, “What about people with tree nut allergies?” The Purr & Simple website addresses this question and says that testing shows very low nut protein levels in the litter, however, they recommend that people with severe tree nut allergies do not use this product.
ENTER TO WIN! FIVE WINNERS!
Five lucky winners are going to get to test Purr & Simple for themselves! Each winner will receive a 10 lb bag in their choice of either pellets or clumping litter. Please leave a comment on this post to enter. The winners will be chosen in a random drawing on March 14, 2011. One entry per person. This giveaway includes free shipping to addresses in the US and Canada. Canadian winners will need to pay applicable taxes and duties.