Introducing Purr & Simple All Natural Cat Litter ENTER TO WIN!

Mon, Mar 7, 2011

Giveaways, Litter & Hygiene

I’m always excited to try a new non-clay cat litter, so I was intrigued when I found Purr & Simple. So far, I’ve tried litters made from corn, wood, wheat, soy, and paper, but Purr & Simple is completely different. It is made by Eco-Shell Inc, a company that specializes in creating Earth-friendly products using agricultural by-products. Purr & Simple is the first cat litter to use by-products from the tree nut industry, and they have discovered something awesome. Apparently, tree nut shells, including the inner membrane surrounding the nut, have incredible natural odor absorbing properties. I can tell you, I’ve tested this new litter and I am very impressed! Mother Nature may have solved our litter box odor problems!

I first encountered Purr & Simple last year at the Global Pet Expo. I met Gail and David from Eco-Shell in the Purr & Simple booth where they were using a sophisticated demonstration system to show just how good Purr & Simple is at eliminating odor. They had a special machine that pulls the air into a glass tube filled with crystals that change color according to the amount of odor (ammonia, I believe) in the air. They ran the test on each litter for me and the Purr & Simple results were so dramatically lower than ANY of the other litters, it certainly caught my attention. (Not to mention that Gail and David are also really nice!)

So they sent me some of the litter to test for myself and, I have to say, it exceeded my expectations. Purr & Simple comes in both pellets and a new clumping formula. I tested both and they both absorb odor equally well. The pellet formula, like most pellet litters, has very little dust and is easy to clean. The clumping formula clumps really well, forming nice solid clumps that are easy to scoop, plus the cats love the texture. Purr & Simple is a dark brown color, which hides the solids (and can also make it a little challenging to find the solids when scooping). The clumping formula looks like coffee grounds, with larger granules that don’t track as far as some of the lighter wood litters I’ve tried. The clumping litter does put off some dust, which is also a dark brown color and requires regular cleaning. Maybe you can think of this as a benefit, because it makes it pretty obvious when it’s time to clean the dust!

Purr & Simple is currently available at pet stores across the US and Canada. Check their store locator to find a store near you. If you can’t find a store near you, please contact Purr & Simple for more information.

Allergy Alert

You may be asking the question, “What about people with tree nut allergies?” The Purr & Simple website addresses this question and says that testing shows very low nut protein levels in the litter, however, they recommend that people with severe tree nut allergies do not use this product.


Five lucky winners are going to get to test Purr & Simple for themselves! Each winner will receive a 10 lb bag in their choice of either pellets or clumping litter. Please leave a comment on this post to enter. The winners will be chosen in a random drawing on March 14, 2011. One entry per person. This giveaway includes free shipping to addresses in the US and Canada. Canadian winners will need to pay applicable taxes and duties.

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1,187 Responses to “Introducing Purr & Simple All Natural Cat Litter ENTER TO WIN!”

  1. 401

    Clay-free AND a great looking alternative?


  2. 402

    Sounds interesting. love to try something new

  3. 403

    Would love to try this!

  4. 404

    Lily would love to try it out.

  5. 405

    Mommy will be happy and so will our ‘bums’ !!
    Frank and Beans

  6. 406

    I really like the concept. What a brilliant idea to make a litter from nut shells. I’m glad that it’s all natural and earth friendly. I will look for the pellet version since we currently use pine litter.

  7. 407

    i use World’s Best right now, i’d like to see how this compares!

  8. 408

    I’m using corn-based litter now. I’m curious to see how this compares.

  9. 409
    Angela Paschall

    This stuff looks great! And thanks for fighting the clay litter fight. I was really impressed to see your recent post listing all the problems with the ubiquitous (yet toxic!) clay litter.

  10. 410

    I’d love a chance to win this litter for my kitties!

  11. 411

    Ooo, this looks very neat! My cats would love it.

  12. 412

    I’d love to find a non-clay clumping litter that my cats will use. Maybe this will be the one!

  13. 413
    Matthew K

    Would live to try another alternative to my currently used Pine.

  14. 414

    I agonize over every cat liter purchase! One of my cats has IBS and I don’t want to do anything to discourage her from proper box use. It took us a long time to get her bowels normal and for her to have control over her bowels.

    We’ve been using Aristocrats Pine Cat liter from Kroger for a few years and were happy until the formula changed. I called Kroger on several occasions and they insisted nothing had changed. Since I scoop several boxes every day I certainly knew the product was a different consistency and had become very dusty. At first I could even see the difference between bags of liter on the store shelves. Kroger is now selling off this cat liter cheap and I understand they are bringing it back under another name. If the quality dosen’t imporve under the new name I have to make a change. Feline Pine clumping tracks much more than the original Aristocrats did.

    I have wasted so much time looking and trying to figure out cat liter solutions!

  15. 415

    Would love to see if my kitties would use this!

  16. 416

    I would love to try this!

  17. 417

    I’d love to give it a try! I’m sure my kitties are as sick of their gross clay litter as I am.

  18. 418

    I’m still in search of the best litter. I’d love to give this a try.

  19. 419
    Pattie C

    I would like to try it, with 3 cats litter is a big deal.

  20. 420

    Nice article Moderncat! It sounds as though Purr & Simple might be a nice alternative to clay-based formulas and other Eco-friendly formulas without the stench :-) !! I’d love to give it a try ;-)

  21. 421

    I would love to try this not only do I have two special needs cats but one is allergic to clay litter and it’s hard to find clay free litter that they will use. Thumbs up for being eco friendly too!

  22. 422
    Bonnie S

    Looks like a great product. Thanks.

  23. 423

    I would love to try this litter out! I have always used natural litters such as Feline Pine, but this looks even better!

  24. 424
    Rebekah A.

    I’d love a chance to try this out!

  25. 425

    I would love to try the pellet version. Especially since it’s not available in my area yet!

  26. 426

    Sounds like a much healthier alternative for my babies!

  27. 427

    I’d love to give this a shot with having four cats.

  28. 428

    Would love to try out the clumping version!

  29. 429

    My cats would love to try this out! It sounds like a great alternative to the clay-litter.

  30. 430

    I’m going to try this litter either way. If I win, all the better, because then I’ll share it! Thank you….

  31. 431

    Sounds like a great new idea. I use Swheat Scoop and the cats are good with it, but I’m always looking for new stuff!! :)

  32. 432
    ute jolley

    Sounds wonderful, would love a chance to try it for my cats.

  33. 433

    I will definitely try it!

  34. 434

    I’d also love a chance to try this out — my current litter is not cutting it!

  35. 435

    I don’t use clay litter, so I’d love a chance to try this product.

  36. 436

    i would love to try the clumping kind

  37. 437

    My kitties would love to try this!

  38. 438

    I just sent you an email requesting a sample. This could be the answer to a lot of problems we have with both clay and clumping.

  39. 439

    I would love to try it! I meant, my cats would love to try it!

  40. 440

    I sure need to replace the clay litter I’ve been breathing!!!!

  41. 441

    I would love to try this!!!!

  42. 442

    Wow this does look like an exciting new product. I would love to find out how my coonie girls like this.

  43. 443
    Lisa V

    Would love to give this a try. Love the fact that it comes in the optional clumping style. Sounds nice.

  44. 444

    I’d love to try this out! I use another natural clumping litter that rocks, and would like to discover some great alternatives.

  45. 445

    I would love to try this for my own 3 and for the 8 fosters as well.

  46. 446

    I would love to try this with my kitties! We actually switched to non-clay litter because of moderncat and have been happy so far. Only problem is that our brand of litter yields tons of dust. Maybe Purr & Simple is the solve!

  47. 447

    I would love to give this to my friend. I use WBCL, but my friend has a very resistant cat everytime she tries to change from clay. She’s desperate!

  48. 448

    Looking to try some new litter!

  49. 449

    I would love to try this!!

  50. 450

    Wow! I would love to try Purr and Simple!

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