Brand new and beautiful, this sleek modern scratcher is the latest design from one of my favorite companies, Cat Livin’. This scratcher is so new that it’s not even on their website yet. It’s being debuted at the SuperZoo pet expo in Las Vegas this week and this is the first peek that anyone is getting. The Wedge scratcher features a durable sisal scratching pad paired with one of a variety of wood veneers. American plantation grown walnut is shown above.

Stay tuned this week for more exciting new finds from the SuperZoo show.

We have a special giveaway this month! The folks at Cat Livin’ are offering the whole Cat Livin’ collection to one very lucky winner! The collection includes The Climber, The Mat, The Garden, and The Rat. You first heard about Cat Livin’ back in February when this cool new company appeared on the scene. With a commitment to creating stylish cat products that fit perfectly in a modern home, this company is a Moderncat favorite.

You don’t want to miss out on this great giveaway, so if you’re not already on the list, sign-up today!

Have you ever wished for furniture that is both beautiful and durable — durable enough for kitty? Your wish has been granted! Introducing a new line of living room furniture from Cat Livin’. Covered in high-quality sisal, these pieces are designed to withstand feline abuse while maintaining their good looks. In collaboration with furniture manufacturer Viesso, Cat Livin’ has created a completely customizable collection, starting with this attractive ottoman. Available in 17 colors with a variety of leg designs, you can create one to match your decor perfectly. And you won’t have to wait a lifetime to receive your custom order, you will have it just three weeks after you place an order.

This is a very exciting time to be into stylish cat products! There are lots of new companies appearing and I’d like to introduce you to the latest — Cat Livin. Just launching today, this brand new company has a hip vibe and some cool looking products. One of their first releases will be a door-mounted sisal climber. It easily attaches to any door, making it a great space saver. The simple, clean design is perfect for an urban loft or modern home.

And for a little play time, Cat Livin gives you “The Rat,” a streamlined, oversized wool toy stuffed with organic catnip. Design that both you and your cat can appreciate.

Also included in the initial launch are some fun feeding and snacking items like “The Garden” organic grass and a stylish feeding mat.

Cat Livin is based in southern California and was started by Angela & Jeremy Moser. It looks like they plan to expand their offerings to include more great products for living, eating, playing and cleaning (stylish and functional litter gear I hope!) Products will start shipping in April. Pre-order now directly from Cat Livin. And when you visit their site you will be treated to some awesome music by Los Angeles artists Evolve (great stuff!)